distribution planning

Distribution Relay Lab

Sequence owned, earned, and partner channels without duplicating effort.

Distribution mesh Enterprise matrix Cohort with labs

Tuition (informational)

JPY 176,000

No checkout here. See Returns & Refunds for eligibility windows.

Description

Operators build a relay baton artifact: each channel leg lists inputs, owners, and cutoffs. The lab spends time on JP holiday calendars, partner lead times, and how editorial tone shifts per surface without rewriting from zero.

Inside the dossier

• Relay baton canvas with channel-specific footnotes
• Holiday and blackout calendar merged with editorial peaks
• Partner comms kit with plain-language asks
• Measurement dictionary that aligns editorial and demand KPIs
• Rollback script when a story needs to pause mid-relay
• Soundcheck checklist before large sends

Outcomes

→ Relay baton adopted as the pre-publish gate for major launches
→ Shared measurement dictionary linked from every brief
→ Documented rollback path tested once in-session

Desk questions

Do you buy media?

No. We map editorial readiness to channel requirements. Media buying stays with your partners.

What about influencer workflows?

We cover documentation and timing. Legal contracting for creators is outside this lab.

Can we include APAC partners?

Yes, if they join live sessions; async-only partner teams slow the relay exercises.

Participant notes

“Distribution Relay Lab made our partner asks legible. Fewer midnight pings because the baton shows who holds the story.”

Yui · Training provider network · 5/5

“Soundcheck checklist is tiny but saved a launch when audio captions were wrong.”

Marcos · Field marketer